"Some of the splintered Internet sites are so popular that if you aren't part of them, you could risk watching your brand get wiped out."
Two years ago, Hasbro woke up to a nightmare in which 600,000 people were playing a word game that wasn’t called Scrabble. Which means they didn’t own it. Which means they missed an opportunity. 
Once a year we get together for some off-site, team building, goal setting, game playing fun. We call it pepperpalooza. This year, we flexed our creative muscles and took on the following challenge: Create 4-5 commercials for well known products like Chia Pet, Hot Pockets, The Bumpit, A fold-up portable frisby, a sun visor for your car…etc.
I make my lunchtime errands list in an order based on what side of the road the stores are on, so that I can go down one side and back up the other. I make a grocery list throughout the week, but re-write it right before I go to Kroger so that I can put it in order of the layout of the store. All this to say, my type-A personality truly appreciates a well-thought out plan.
On thesixtyone.com, new artists make music and listeners decide what’s good. The site features tracks self-uploaded by indie artists and users get to vote their favorites up the rank by hearting. 
