Marketing Phenomenon
"Treat your audience as a social network, not like a broadcast audience."
Every so often the universe has a way of reminding us just how small we we are. Just last week the Moon passed through the shadow of the Earth resulting in a total lunar eclipse. The next time this happens, it will be 2010. Just a couple of years, sure, but not something that happens like clockwork.
In 2007, there were two total lunar eclipses. The only occurrence this year has already passed; and it will now be two years until the next one.
An independent survey conducted the day after the eclipse revealed:
84% of those surveyed had heard about the eclipse prior to its occurrence but were unaware of when the next one will occur. Of those, about half (52%) actually observed the total lunar eclipse. Whereas, 30% either don’t recall or admit never observing a total lunar eclipse.
Of course, not everyone shares a heightened interest in the cosmos, but when the Moon changes shape and color constantly over a two hour period on random days along the timeline, it’s a pretty big deal. So, naturally, people talk about it. Which is why 84% of the people surveyed knew about the event. Most of whom reported hearing about it on the street, on-line, or got a text message from a friend or family member.
If it takes a cosmological phenomenon to get people talking, how big does an idea have to be to incite the same word-of-mouth? Maybe not as big as you think.
You see, there’s a group of people who get REALLY excited about stuff like meteor showers and lunar eclipses. They make it their business to know about these kinds of things. And they make sure that when something’s about to happen, the right people know about it. Then they tell others who tell others and so on.
In this day and age, it is possible that an event like this could go down and barely be noticed. That is, if it weren’t for a core group of people who take it upon themselves to share their knowledge, experience and enthusiasm with others, take it or leave it.
Do you have a core group of enthusiasts dying to tell the world about your big idea?
If not, take a closer look at your customer base. They’re there, just waiting for you to involve them. And, believe it or not they’ve got big ideas, too. And they’re dying to share them with someone.
Why not you?
No Comments Yet
(1 votes, average: 5.00 out of 5)
Loading ...
