Flooded McDonald’s.
Flooded McDonald’s from Superflex on Vimeo.
Take 41 seconds and watch the Flooded McDonald’s film work by Superflex.
Did you feel anything? Any emotion at all?
Now, watch the video again with these three terms swimming (pun intended) in your mind — Climate Change, Consumerism, and Consumption.
Still nothing? Think about this equation. {Numberless herds of eructating beef cattle = methane = holes in the ozone layer = global warming = rising sea levels.}
Feel any emotion now? Superflex’s ability to disguise a deeply rooted economic and political awareness message into a piece of art that is strange, funny, creepy, and iconic allows the viewer to come to our own conclusions. The work doesn’t smack you in the face, but instead drifts down the less traveled path from consumption to catastrophe.
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The first time I watched it, I thought it was eerily funny. Something about an emptied out McDonalds and Ronald floating around made me giggle.
But then the second time around, after reading an interview about the project, the piece makes me really sad.
The destruction is so calm and slow and takes place in an environment so familiar to people around the world. Is this what global warming looks like from outside the bottle?
Posted at 6:57 pm on February 9th, 2009
Global warming is a tricky sell. I think we have to take a lesson from CPB and what they did with teens and smoking. It is just too easy to ignore. How can we change an entire generation? How can we make bigger waves, so to speak? Just thinking out loud really. I just hope the teenagers of today do not forget their morale standings when they take
over congress in 3 years.
Very creative video though.
Posted at 10:28 pm on February 9th, 2009