A Chief’s Guide to Tribe-forming
by Anne Marie Dudas
In Tribes, Seth Godin discusses how the conventional model of business is changing. Companies and consumer groups are now comprised of a new type of people, individuals who are united by a common belief to form what he calls a tribe. According to Godin, there are three main realizations that cause a tribe to develop:
1. People come to the conclusion that satisfaction comes not from working for the money, but from advocating and achieving things they believe in.
2. The “factory-centric model” of business is all but dead. The assembly line where workers are as much of a commodity as the goods they produce is no longer a viable way to run a business.
3. Consumers are spending money on things in which they believe, not goods that are manufactured by the factory. Tribes are forming around fashion designers, authors and ideas.
As we develop our own individual brands, it is important to keep these three principles in mind. Encouraging others to find something they believe in and helping them take an active role in building their day, and ultimately their career, around what they enjoy creates a more productive and creative work environment. It also meets the changing needs of consumers as they look to companies to provide meaningful and unique products.
So, what is it that you enjoy? What do you believe in? Are you helping the people around you find the things that make them tick? The things that they believe in?
(To read more about Tribes by Seth Godin, visit http://www.squidoo.com/tribesbook)
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