Packaging is pre-expectation design in pure form. The design of the container actually impacts the experience with the product.

Bad wine can be perceived as tasting better if it flows from a beautifully designed bottle. And coffee served in a super-hip coffee shop that has eclectic art hanging and indie music playing is worth the few extra dollars.

But what about banana juice? Do the same rules apply. So, how would you feel about drinking banana juice from a cup? How about a glass bottle?

Or better yet, what about drinking banana juice from this beautifully designed package solution from Naoto Fukasawa, which even imitates the feel of real banana skin.

Looks yummy.

 

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Tags: banana, design, drink, expect, yummy

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