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March 10, 2010
VOL. VII . . . . No.364
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Decomplicate Your Night

Problem

Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.

Ah-Ha! Moment

Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.

Creative Strategy

redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.

• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…

• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.

• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.

• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.

Metrics & Results

redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.

Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever.Case-mate Case Study:
Decomplicate Your Night
Problem
Case-mate was not a recognizable brand and carried with it no loyal fan base.  redpepper recognized the problem and built a brand for the launch of their ID Case (an iPhone case that had a slot on the back to hold an ID and credit card – nifty) that would sustain brand loyalty long after the product launch.
Ah-Ha! Moment
Decomplicate the night.  Engage club-goers in a young, hip, major metro area by showing how the Case-mate ID Case can help simplify their night out.
Creative Strategy
redpepper created the Complicators: a group of well-known characters who always screw up a good night out on the town.  From the One-Night Stand to the Power-Hungry Bouncer, the ID Forgettor to the Bathroom Crier, these habitual perpetrators complicate even the simplest of nights.  Enter The Decomplicator: an anecdote to the Complicators, if you will.  He decomplicates his night with the Case-mate ID Case.
• TheComplicators.com     A microsite that housed the Complicators and information on the ID Case, as well as…
• Word on the Tweets     An area devoted to Tweets from the  Decomplicator, Complicators, and other fans.
• Facebook     The site also included a Wall of Shame, where people could call out their Facebook friends for being Complicators.  The Decomplicator also had his very own Facebook page.
• Events and Street Teams     What better place to find young, hip club-goers than Los Angeles?  redpepper brought street teams to the Sunset Strip Music Festival and several clubs in L.A., where they mastered the art of spotting iPhones in the crowd and doing product demos.
Metrics & Results
redpepper was able to engage thousands of Los Angeles club-goers via the Sunset Strip Music Festival event and the street teams at work within the clubs.  The product was also included in VIP and band gift bags given away at the famed Viper Room at the Sunset Strip Music Festival.  Two bands from the festival threw the product out into the crowd while performing and promoted the product from the stage.  The ID Case is Case-mate’s most successful product launch ever


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