It’s the holy grail of the online world, and one television network came close to smashing it to bits.

The year was 2008 and the show Mad Men was peaking in popularity. Meanwhile, a little thing called Twitter had taken flight as well, and the show’s characters were tweeting away. (more…)

According to Marketing Executives Networking Group’s Third Annual Survey of Top Marketing Trends, marketers are growing weary of social media buzz words.

Hmmmmm. Wonder why? Could it be that we’re ready for the “next big thing” to come along already? (more…)

In certain parts of the world, there are doctors who believe it is their job to keep you healthy. So, you pay them every month you are healthy. If you are sick one month, you don’t pay. These doctors make their living keeping people healthy, versus nursing them back to good health. (more…)

Five years ago, people used search engines to find products, services, reviews and recommendations. Today, products, services, reviews and recommendations use social networks to find people. (more…)

Not long ago many a marketing expert would be quick to point out that the most effective way to advertise is to facilitate a conversation among “friends” in which the main subject was about or related to a specific brand—the very essence of social media. (more…)

Two years ago, Hasbro woke up to a nightmare in which 600,000 people were playing a word game that wasn’t called Scrabble. Which means they didn’t own it. Which means they missed an opportunity. (more…)

In a college campus cafeteria sits what appears to be your every-day, run-of-the-mill branded beverage vending machine. A student approaches the machine, puts in her money and then, the unexpected happens. Not one, not two, not three or even four, but a constant stream of bottles full of fizzy fun are dispensed. (more…)

“There may never be another universal giant like Tide or Maxwell House.” Writes writes David Ogilvy in his book “Ogilvy On Advertising” (1983). (more…)

Back before cavemen chiseled on walls, communication was relegated to grunting and pointing, for the most part. Which makes the space between one’s mouth and another’s ear the first communication channel (medium) ever “discovered.” (more…)

Jimmy, head of marketing for a medium-sized consumer products business, recently took the advice to “just do it” and plunged into social media head-first.

First stop: Twitter.

It wasn’t long before Jimmy learned that most people “tweet” about the things that interest them the most. And those things include foods, movies, TV shows, and occasionally, certain products. (more…)