Ever wonder what happens to a Facebook profile when the person who owns it ceases to [physically] exist? Does it start collecting pixel dust? Or does it remain the ever-changing, living virtual being it has always been?

As one Facebook wall suggests, the latter is entirely possible. (more…)

By now, you’ve likely heard about a new car on the block called the Leaf. It’s 100% electric and runs for 100 miles on a single charge, plenty of juice for the vast majority of the commuting, car-buying public. (more…)

Some of the brightest minds in modern marketing have grown weary of the term “Social Media.” And for good reasons. Not the least of which is how clunky the associations are. If you unpack the term, it’s easy to see why so many people are confused about what social media is, what it isn’t and what makes it work. (more…)

When a child sees another child reach into a cookie jar, something amazing happens in the brain. The same amazing thing happens when an adult sees another adult deriving an emotional benefit from a particular action such as, say, winning the lottery or eating a pizza. (more…)

Contrary to popular belief, you do, indeed, use more than 10% of your brain. While it’s true that only 10% of your neurons are firing at any given time, your entire brain is constantly being used for many voluntary and involuntary functions. In other words, you use nearly 100% of your brain nearly 100% of the time. (more…)

A headline in a recent Advertising Age article by Jonathan Salem Baskin reads: “Why interruption still trumps engagement.” Interestingly, the article appears in the CMO strategy section of Ad Age. This is a voice of authority speaking directly to Chief Marketing Officers about a dividing line between an old way of doing things and a new way of doing things. (more…)

Jeff Greenspan wants what anyone in business wants. For people to pay attention to his ideas. He longs for the projects he does to “enter into viral-dom”— that coveted state an idea reaches when it is talked about and shared profusely across the web, in blogs, and passed along from person to person inside the social sphere. (more…)

One of the bigger stories out of the advertising industry in quite some time is the recent news that Alex Bogusky has reportedly resigned from advertising.To some, this name doesn’t mean much. To others, it means a whole lot. For those who don’t know, he is the creative genius behind some of the most lauded ad campaigns of the last decade. (more…)

Opinions abound as to whether or not social media is important. And in spite of the fact that many marketing managers understand that social media has become a fundamental means of communication, many fail to grasp why social media is important and why they should be using it. (more…)

Just a couple years ago, Harvard Emeritus Professor Gerald “Gerry” Zaltman and his son Lindsay published “Marketing Metaphoria,” a book they co-wrote. Written with marketing managers in mind, the content submits some remarkable discoveries about how we relate to the world around us. (more…)