Just a couple years ago, Harvard Emeritus Professor Gerald “Gerry” Zaltman and his son Lindsay published “Marketing Metaphoria,” a book they co-wrote. Written with marketing managers in mind, the content submits some remarkable discoveries about how we relate to the world around us. (more…)

“It is not “can any of us imagine better?” but, “can we all do better?” The dogmas of the quiet past, are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise — with the occasion. As our case is new, so we must think anew, and act anew. (more…)

Once upon a marketing plan, there lived a term. This term was often the center of attention and almost always part of conversations about marketing strategies and objectives. People would fantasize about this term, hoping and dreaming for it in great quantities. (more…)

One of history’s greatest thinkers sat on trial for encouraging his students to challenge the accepted beliefs of the time and think for themselves. It was during this trial that Socrates uttered the words quoted at the head of this post. (more…)

In 1998, you could order a book from Amazon.com online, you could track a shipment online, you could buy a digital camera online, but you couldn’t order a pizza.

But one Domino’s franchisee changed all that. (more…)

Patrick was in his twenties when he joined the Chicago-based band Trillion—a band that is notable for featuring Dennis “Fergie” Frederiksen, who eventually became a member of Toto, on lead vocals. (more…)

Ask anyone with regular sleep patterns why they need sleep and most people will tell you that they simply “can’t function without it.”

Ask Allan Rechtschaffen why we need sleep and his answer might very well be (more…)

Inside a cage, a banana hangs on a string with a step stool under it. Soon, a monkey goes for the banana. As soon as he touches the step stool, all the other monkeys are sprayed with cold water. (more…)

One of the big challenges marketers in the process of incorporating social media into their marketing mix face is that of using it effectively and appropriately. Far too often, a plan to adopt social media practices involves using social media channels to push marketing messages out into the world as though it were another advertising medium. (more…)

One way to simplify something complex is to compare it to something else. In other words, make a metaphor. Take the brain, for instance. It’s a complex lump of gray matter inside the skull that humans have been wrestling with for millennia. (more…)