Recently, a small logo project came to me. Right away I knew the resulting concept would fare well if a team of designers was on the project. Only one small problem. The first meeting would have blown the entire budget. So, rather than tackle the problem on my own, I opted to engage an entire community of designers. Which is fairly easy to do these days. However, the easy part stops once the work begins. Crowd-sourcing a logo may sound like an easy task. On the contrary. There’s nothing easy about it. First, you must provide a set of clear instructions to a group of total strangers knowing you’ll never meet them face-to-face, never talk to them on the phone and never exchange e-mails.


















